Evento/Masterclass, Masterclass: Turin
Masterclass “The Future of Mobility with IAAD.” – 04.02.2025
Ideas and future perspectives on how to use digital channels to communicate brand values
Where:
When:
Time:
Date:
May 21st, 2024
Time:
6 P.M. – 7 P.M.
Campus:
IAAD. Torino
Where:
Online on Zoom
Event Type:
Webinar / Masterclass
For further information:
[email protected]
011 548868
Led by Gaia Giordani, digital media expert and communications professional, we will see how to make brand communication distinctive through the analysis of a real case.
WHAT IS THE MASTERCLASS OF THE MASTER IN DIGITAL MARKETING & COMMUNICATION MANAGEMENT?
This is an in-depth lesson on the themes of the educational programme, held by Gaia Giordani, teacher of the Master: starting from the evolution of communication on digital channels, we will delve into the Best Practices to define the Tone of Voice of a brand.
WHO IS THIS MASTERCLASS FOR?
The invitation is open to 1st and 2nd level undergraduates and professionals looking for specialized skills in the field of new media.
HOW IS THE MASTERCLASS ORGANIZED?
The Masterclass lasts one hour, divided into:
FURTHER INFORMATION ABOUT THE EVENT
Participation in the Masterclass is free, with reservations required on Zoom.
Don’t miss this unique opportunity to find out if the IAAD. Master is the right path for you and your career!
Register now to the Masterclass and reserve your spot.
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Ideas and future perspectives on how to use digital channels to communicate brand values
Where:
When:
Time:
Date:
April 23rd, 2024
Time:
6 P.M. – 7 P.M.
Campus:
IAAD. Torino
Where:
Online on Zoom
Event Type:
Webinar / Masterclass
For further information:
[email protected]
011 548868
Led by Eugenio Damasio, General Manager of No Panic Agency, we will see the theories behind the definition of a Brand Identity on digital channels, analyzing a real case study.
WHAT IS THE MASTERCLASS OF THE MASTER IN DIGITAL MARKETING & COMMUNICATION MANAGEMENT?
This is an in-depth lesson on the themes of the educational programme, held by Eugenio Damasio, teacher of the Master: starting from the concept of Digital Identity we will try to respond with ideas and future perspectives, based on real experiences gained in the field.
From the theory behind building a brand on digital channels we will move on to the analysis of a real case study which involved a company interested in redesigning the logic of its brand in the era of new media.
WHO IS THIS MASTERCLASS FOR?
The invitation is open to 1st and 2nd level undergraduates and professionals looking for specialized skills in the field of new media.
HOW IS THE MASTERCLASS ORGANIZED?
The Masterclass lasts one hour, divided into:
FURTHER INFORMATION ABOUT THE EVENT
Participation in the Masterclass is free, with reservations required on Zoom.
Don’t miss this unique opportunity to find out if the IAAD. Master is the right path for you and your career!
Register now to the Masterclass and reserve your spot.
Other events
An insightful Masterclass about the evolution of the landscape of Transportation Design.
Where:
When:
Time:
Date:
April 3rd, 2024
Time:
4 P.M. – 5 P.M.
Campus:
IAAD. Torino
Where:
Online on Zoom
Event Type:
Webinar / Masterclass
For further information:
[email protected]
011 548868
In an insightful Masterclass at IAAD. Torino, Navneeth Kannan, CPO of Dispatch Vehicles and a IAAD. alumnus, delves into the evolving landscape of Transportation Design.
WHAT IS THE MASTERCLASS OF THE MASTER IN DESIGN FOR MOBILITY SOLUTIONS?
Moving beyond traditional vehicle design, he emphasizes the critical shift towards holistic mobility systems and innovative solutions in new mobility, necessary to address today’s urban challenges. Through his journey from designing at Honda to co-founding Dispatch Vehicles, which focuses on electric two-wheelers within a quick commerce mobility network, Navneeth illustrates the expanding role of designers in shaping sustainable, efficient, and user-centric transportation ecosystems.
This session aims to inspire students to envision and contribute to the future of mobility, highlighting the importance of adaptability, innovation, and systems thinking in the field.
WHO IS THIS MASTERCLASS FOR?
The invitation is open to graduates in Transportation Design, Industrial Design, UX/UI Design, Generative Design, Architecture, Automotive Engineering and related subjects, and to candidates who have gained significant professional experience in the transportation, urban planning and in environmental sciences and sustainability.
HOW IS THE MASTERCLASS ORGANIZED?
The Masterclass lasts one hour, divided into:
FURTHER INFORMATION ABOUT THE EVENT
Participation in the Masterclass is free, with reservations required on Zoom.
Don’t miss this unique opportunity to find out if the IAAD. Master is the right path for you and your career!
Register now to the Masterclass and reserve your spot.
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Embark on a Journey into the Next Generation of Two-Wheeled Vehicles. Ignite Innovation, Shape the Future!
Where:
When:
Time:
Date:
16 february 2024
Time:
3 P.M. – 4 P.M.
Campus:
IAAD. Torino
Where:
Online on Zoom
Event Type:
Webinar / Masterclass
For further information:
[email protected]
011 548868
An exclusive event dedicated to the world of Motorcycle Design, with an exceptional guest directly from Honda.
WHAT IS THE MASTERCLASS OF THE MASTER IN MOTORCYCLE DESIGN?
This is an in-depth session on the Motorcycle Designer profession, held by Luca Bar, Coordinator of the Master in Motorcycle Design, and Giovanni Dovis, Motorcycle Designer at Honda R&D Europe: the focus will be on the evolution of the profession and the skills necessary to be a great professional.
WHO IS THIS MASTERCLASS FOR?
The invitation is open to students who are have completed bachelor’s degree programmes in Industrial Design, Automotive Engineering and related subjects; to those who have a post-graduate degree in Industrial and/or Automotive Design, and to candidates who have significant professional experience in the transportation sector.
HOW IS THE MASTERCLASS ORGANIZED?
The Masterclass lasts one hour, divided into:
FURTHER INFORMATION ABOUT THE EVENT
Participation in the Masterclass is free, with reservations required.
Don’t miss this unique opportunity to find out if the IAAD. Master is the right path for you and your career!
Register now to the Masterclass and reserve your spot.
Other events
How to shape the future of Smart Transportation, with Nicola Danza from Hyundai
Where:
When:
Time:
Date:
17 January 2024
Time:
3 P.M. – 4 P.M.
Campus:
IAAD. Torino
Where:
Online on Zoom
Event Type:
Webinar / Masterclass
For further information:
[email protected]
011 548868
An in-depth event related to the Transportation Design industry, a constantly evolving context where the theme of mobility opens up new scenarios and new challenges for professionals.
WHAT IS THE MASTERCLASS OF THE MASTER IN DESIGN FOR MOBILITY SOLUTIONS?
This is an in-depth lesson on the topics of the Master, held by Dario Olivero, Coordinator of the Master, and Nicola Danza, Creative Design Manager at Hyundai Motor Europe: the focus will be the evolution of the world of Transportation Design, in which the definition of smart mobility solutions takes on an increasingly important role.
WHO IS THIS MASTERCLASS FOR?
The invitation is open to graduates in Transportation Design, Industrial Design, UX/UI Design, Generative Design, Architecture, Automotive Engineering and related subjects, and to candidates who have gained significant professional experience in the transportation, urban planning and in environmental sciences and sustainability.
HOW IS THE MASTERCLASS ORGANIZED?
The Masterclass lasts one hour, divided into:
FURTHER INFORMATION ABOUT THE EVENT
Participation in the Masterclass is free, with reservations required on Zoom.
Don’t miss this unique opportunity to find out if the IAAD. Master is the right path for you and your career!
Register now to the Masterclass and reserve your spot.
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Format:
Start:
Term:
The Professional Course in Graphic Design has been developed to provide participants with the skills needed to master today’s and tomorrow’s communication tools, guiding them in discovering a future-proof world.
The Professional Course in Graphic Design has been developed to provide participants with the skills needed to master today’s and tomorrow’s communication tools, guiding them in discovering a future-proof world.
Start: February 2025
Term: 6 months
Languages: Italian
Format: Blended (Both online and in-person)
Location: Bologna
Coordinator: Paolo Masiero
Contacts: [email protected]
In a constantly evolving world like the one we are living in, marked by frequent and rapid creative and technological innovations, every organization—regardless of its field—faces a fundamental and non-negotiable need: to communicate effectively, with a strategic vision.
The lessons—both online and in-person—taught by professionals and experts in the field, will have a highly practical approach and will cover all the key topics that form the foundation of a Graphic Designer’s profession: the history and techniques of communication, the Design methodology, the study of the main graphic software, photo retouching and video editing, copywriting, and strategies for social media, with a focus on photography.
The course is aimed at recent graduates and professionals from all fields who wish to expand their knowledge and explore the highly relevant world of Graphic Design.
Other Professional courses
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Term:
The Professional Course in Podcast Design at IAAD., in collaboration with SAE Institute, is a program divided into thematic modules, Designed to explore the main topics related to podcasting: from format to sound Design, including writing and source research, with practical workshops and contributions from industry professionals.
The Professional Course in Podcast Design at IAAD., in collaboration with SAE Institute, is a program divided into thematic modules, Designed to explore the main topics related to podcasting: from format to sound Design, including writing and source research, with practical workshops and contributions from industry professionals.
Start: February 2025
Term: 6 months
Languages: Italian
Format: Blended (Both online and in-person)
Location: Bologna
Coordinator: Valentina Pederiva
Contacts: [email protected]
The structure of the Professional Course in Podcast Design has been developed to provide a comprehensive and in-depth overview of the increasingly relevant world of podcasts. It combines lectures, practical workshops, and discussions with professionals on the topics covered, to equip participants with the essential tools for developing the necessary skills.
The course, aimed at teaching how to create a successful podcast, includes the production of a trailer for your own project, allowing participants to immediately apply the skills acquired and solidify them through a learn-by-doing approach.
The faculty, composed of podcasters, screenwriters, sound designers, and producers, will guide participants through the process of creating an audio product, from idea development to studio realization.
A key part of the course will focus on educating participants about sound and its potential, both in the writing and audio direction phases of the product, as well as monetization and the actual production of the podcast, both as an editorial project and as branded content.
The course is aimed at a broad audience, anyone interested in the world of podcasts: from complete beginners who want to explore the behind-the-scenes of podcasting, to those with an idea they want to bring to life and need guidance on how to best realize it.
The course modules are designed to be accessible to both beginners in the world of audio communication and professionals working in fields like communication, journalism, and storytelling. Screenwriters, journalists, copywriters, and content creators can discover how to expand their reach by learning a different way to tell stories.
MODULE 1 – The World of Podcasts, from Format to Sound |
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Introduction to Podcasts: How They Began, Business Models, Formats, and Genres |
Podcast Formats: Vertical, Horizontal, Daily |
Podcast Genres: Fiction, Non-Fiction, Journalism |
The Narrative Structure of Podcasts: Interviews, Monologues, Talks |
The Podcast Market: Editorial Series and Branded Series |
Sound Design: Thinking Stories Out Loud – Introduction to Sound and Equipment, Basic Setup |
MODULE 2 – Working on the Idea |
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Finding the Idea: Identifying Suitable Stories, Understanding Potentials, and Structuring the Series Researching Sources and Materials |
Who Am I Speaking To? Finding the Target Audience and Tone of Voice |
Adapting an Idea into a Series: Narrative Structures |
Creating Characters, Defining Hosts and Contributions |
The Importance of Sound to Empower the Idea |
MODULE 3 – Structure and Writing |
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Building the Story: Identifying Suitable Stories, Understanding Potentials, and Structuring the Series |
Writing for Podcasts: The Narrative Structure of a Series and an Episode |
The Importance of Sound in Writing: Selecting Audio Sources, Sound Semantics |
Branded Podcasts: Writing Narratives for Brands |
Interview Techniques: How to Engage the Audience and Interviewees |
MODULE 4 – Producing a Podcast |
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Project Management and Production for Podcasts |
Promoting a Podcast Series: Designing Communication for Your Project |
Financing a Podcast: Sponsors, Production Houses, and DIY Approaches |
Platforms: How Distribution Works |
Metrics, Feedback, and Understanding Listening Data |
Monetization Prospects |
MODULE 5 – Sound Design |
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Vocal Coaching, Expressive Reading |
Soundtrack, Sound Design, Audio Inserts |
Podcast Editing: Software, Tips, Tutorials |
Creating a Trailer |
Other Professional courses
Format:
Start:
Term:
IAAD. Professional Course in Fashion Styling is designed to train interdisciplinary professionals who work in collaborative environments to build brand identity, leveraging strong foundations in fashion culture and skills ranging from creativity to media expertise.
IAAD. Professional Course in Fashion Styling is designed to train interdisciplinary professionals who work in collaborative environments to build brand identity, leveraging strong foundations in fashion culture and skills ranging from creativity to media expertise.
Start: February 2025
Term: 6 months
Languages: Italian
Format: Blended (Both online and in-person)
Location: Bologna
Coordinator: Claudia Vanti and Fabio Mercurio
Contacts: [email protected]
Only in recent years has the profession of Fashion Stylist gained recognition: once known only to insiders, it has now emerged as a key figure working alongside designers and photographers, behind editorial shoots and successful campaigns, advertisements, videos, and special looks.
The Fashion Stylist does not create clothes but selects and combines them to shape the identity of a brand, a photograph, or an individual, telling a story through evocative images that captivate attention.
Fashion Stylists work in a collective dimension involving designers, photographers, hair and makeup artists, press offices, and showrooms. Through collaboration, they must define a style with creativity, the ability to interpret clients’ missions, iconographic and fashion culture, media knowledge, photography expertise, and coordination skills.
This interdisciplinary role offers numerous applications: lookbooks and fashion and beauty collection presentations, brand restyling, editorials, content creation, advertising, video production, cinema and TV, e-commerce, web communication, event looks, image making, and even retail apparel assistance, supporting window display creation or more personalized and rewarding shopping experiences for clients.
With IAAD.’s Professional Course in Fashion Styling, seize the opportunity to learn how to communicate your passion for fashion!
The course is aimed at graduates and degree holders who wish to explore Fashion Styling in both its cultural and operational aspects related to the world of clothing, fashion, and publishing. It is also intended for professionals already working in the field, such as style offices, textile and apparel companies, commercial showrooms, or retail businesses, who may find valuable support in communicating their products.
Lastly, it is also designed for content creators, individuals active in communication, and enthusiasts who wish to express their aesthetic through media or personal projects.
MODULE 1 |
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Fashion System and Culture |
Fashion Design: Planning and Production |
Fashion Collections: Operations and Key Figures |
Creative Processes Behind Fashion Design |
Industry Trends |
Elements of Costume History |
The Most Influential Figures in Contemporary Style |
Fashion and Cultural Production: Contemporary and Historical Perspectives |
Fashion Archives: Inspiration and Research for Imagery |
MODULE 2 |
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The Stylist Profession |
The Stylist Profession: Introduction to the Role and Collections |
Moodboard and Photographic Research |
Defining the Concept and Stylistic Identity of the Project: 1) Brand 2) Editorial |
Production of a Commercial and/or Advertising Shoot |
Production of an Editorial Shoot |
Grace Coddington: The Origins and Evolution of Styling |
Press Offices |
Celebrities: Building and Enhancing Personalities |
MODULE 3 |
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Storytelling Through Images Across Media |
The Language of Publishing, Web, and Advertising |
The Visual Aspect of Communication |
Storytelling Through Clothing |
Iconographic Culture |
The Genesis and Construction of Icons |
Iconographies That Shaped Shared Imagery |
Celebrity Studies and Sociology |
MODULE 4 |
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Fashion Photography |
Elements of Photography History with a Focus on the Last 40 Years |
Contemporary Fashion Photographers |
Analog Photography and Reflex Cameras |
Digital Photography, Post-production, and Retouching |
Inspiration and Research for References |
Studio and On-location Photography |
Still Life and Beauty Photography |
Videos for Social Media |
Other courses Professional
Campus:
Start date:
Format:
Strengthened by forty years of experience in design training and consolidated experience providing full-time Master’s courses, IAAD. Bologna launches its first Master’s in Digital Design for Marketing.
Strengthened by forty years of experience in design training and consolidated experience providing full-time Master’s courses, IAAD. Bologna launches its first Master’s in Digital Design for Marketing.
Start date: March
Format: full time
Language: Italian
Campus: Bologna
Coordinator: Fabio Fabbi
Contact: [email protected]
Course Overview
This Master’s course was created as IAAD’s response to a job market that, especially in recent years, requires workers capable of designing, creating and coordinating digital content and products, including photos, videos and texts. These are the elements that work in synergy to communicate a brand’s values and mission online.
Considering this, and in full agreement with the statistics identifying the professions most highly in demand, IAAD. has decided to be the first player dedicated to the training of digital designers and content creators.
The Master’s educational approach is based on a cross-cutting vision that combines marketing principles and techniques with a knowledge of graphics and video tools and best practices in communication. With this training, graduates will be able to start their careers as professionals in the world of digital content communication.
By the end of the Master’s programme students will be able to:
Why study Digital Design for Marketing at IAAD. Bologna?
The Master’s integrated and project-based teaching approach offers the ideal solution for professionals who want to work in the field of Digital Design, considering that:
Master’s programme participants will be guided to design and create content in specific modules on: media management, agile management, web & mobile management, digital marketing strategy and production of editorial and advertising plans.
MASTER’S SUBJECTS |
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Marketing and design basics |
Market analysis |
Brand Management |
Social Media & Copywriting |
Website Development |
Funnel Marketing |
Multimedia Design |
Digital Strategy |
Project Management |
Digital Culture |
In order to offer its students the best opportunities on the market for creative professionals, IAAD. manages contacts between its students and the professional world, introducing its graduates to the top businesses in their fields. IAAD. has fostered relationships with companies that has resulted in a regularly updated database of businesses that continuously contact the Institute to find young, talented professionals to fill open positions.
Other Master’s Courses
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Duration:
Strengthened by forty years of experience in design training and the success of its professional and undergraduate programs in Interior Design, IAAD. Bologna its first Master in Interior Design.
Strengthened by forty years of experience in design training and the success of its professional and undergraduate programs in Interior Design, IAAD. Bologna its first Master in Interior Design.
Start date: March 2025
Duration: 12 months
Language: Italian
Campus: Bologna
Coordinator: Tomas Ghisellini
Contact: [email protected]
Course Overview
The Master’s in Interior Design aims to train professionals who are able to interpret and design space and implement creative solutions, and who know how to design enclosed spaces, private homes, commercial establishments, workplaces and exhibition spaces.
The Master’s programme responds to the training needs that are increasingly in demand in workplaces that value a systemic design approach, and therefore has as its objectives:
The evolution of how we live and work as a result of the pandemic requires a different approach; movements such as digital nomads or city depopulation open up new perspectives in new contexts and consequently new opportunities for those who design spaces.
Why study Interior Design at IAAD. Bologna?
The Master’s programme’s integrated and project-based educational approach is an ideal training solution for those who want to work in the world of Interior Design, given that:
Each participant will be able to create and effectively communicate design proposals for various contexts, with a particular focus on the theme of living and the use of space from a contemporary perspective.
Ideational hypotheses will be developed in reference to specific client needs and contexts, to create design projects that simulate real professional work.
MASTER’S SUBJECTS |
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Interior Design – Discipline’s elements |
Digital Representation |
Project Fundamentals |
Materials, construction techniques and executive management |
Analysis of the different types of “internal space” |
History and Theory of internal space |
Effective project communication |
The work of an Interior Designer has become central in this historic moment, as it applies to various contexts ranging from the private to the public, such as trade fair events, including those with temporary installations.
Other Master’s Courses
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