Claudia Vanti
Faculty: Coordinatrice del Corso Professional in Fashion Styling a Bologna
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IAAD. Professional Course in Fashion Styling is designed to train interdisciplinary professionals who work in collaborative environments to build brand identity, leveraging strong foundations in fashion culture and skills ranging from creativity to media expertise.
IAAD. Professional Course in Fashion Styling is designed to train interdisciplinary professionals who work in collaborative environments to build brand identity, leveraging strong foundations in fashion culture and skills ranging from creativity to media expertise.
Start: February 2025
Term: 6 months
Languages: Italian
Format: Blended (Both online and in-person)
Location: Bologna
Coordinator: Claudia Vanti and Fabio Mercurio
Contacts: [email protected]
Only in recent years has the profession of Fashion Stylist gained recognition: once known only to insiders, it has now emerged as a key figure working alongside designers and photographers, behind editorial shoots and successful campaigns, advertisements, videos, and special looks.
The Fashion Stylist does not create clothes but selects and combines them to shape the identity of a brand, a photograph, or an individual, telling a story through evocative images that captivate attention.
Fashion Stylists work in a collective dimension involving designers, photographers, hair and makeup artists, press offices, and showrooms. Through collaboration, they must define a style with creativity, the ability to interpret clients’ missions, iconographic and fashion culture, media knowledge, photography expertise, and coordination skills.
This interdisciplinary role offers numerous applications: lookbooks and fashion and beauty collection presentations, brand restyling, editorials, content creation, advertising, video production, cinema and TV, e-commerce, web communication, event looks, image making, and even retail apparel assistance, supporting window display creation or more personalized and rewarding shopping experiences for clients.
With IAAD.’s Professional Course in Fashion Styling, seize the opportunity to learn how to communicate your passion for fashion!
The course is aimed at graduates and degree holders who wish to explore Fashion Styling in both its cultural and operational aspects related to the world of clothing, fashion, and publishing. It is also intended for professionals already working in the field, such as style offices, textile and apparel companies, commercial showrooms, or retail businesses, who may find valuable support in communicating their products.
Lastly, it is also designed for content creators, individuals active in communication, and enthusiasts who wish to express their aesthetic through media or personal projects.
MODULE 1 |
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Fashion System and Culture |
Fashion Design: Planning and Production |
Fashion Collections: Operations and Key Figures |
Creative Processes Behind Fashion Design |
Industry Trends |
Elements of Costume History |
The Most Influential Figures in Contemporary Style |
Fashion and Cultural Production: Contemporary and Historical Perspectives |
Fashion Archives: Inspiration and Research for Imagery |
MODULE 2 |
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The Stylist Profession |
The Stylist Profession: Introduction to the Role and Collections |
Moodboard and Photographic Research |
Defining the Concept and Stylistic Identity of the Project: 1) Brand 2) Editorial |
Production of a Commercial and/or Advertising Shoot |
Production of an Editorial Shoot |
Grace Coddington: The Origins and Evolution of Styling |
Press Offices |
Celebrities: Building and Enhancing Personalities |
MODULE 3 |
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Storytelling Through Images Across Media |
The Language of Publishing, Web, and Advertising |
The Visual Aspect of Communication |
Storytelling Through Clothing |
Iconographic Culture |
The Genesis and Construction of Icons |
Iconographies That Shaped Shared Imagery |
Celebrity Studies and Sociology |
MODULE 4 |
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Fashion Photography |
Elements of Photography History with a Focus on the Last 40 Years |
Contemporary Fashion Photographers |
Analog Photography and Reflex Cameras |
Digital Photography, Post-production, and Retouching |
Inspiration and Research for References |
Studio and On-location Photography |
Still Life and Beauty Photography |
Videos for Social Media |
Other courses Professional
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