The Professional Course in Podcast Design at IAAD., in collaboration with SAE Institute, is a program divided into thematic modules, Designed to explore the main topics related to podcasting: from format to sound Design, including writing and source research, with practical workshops and contributions from industry professionals.

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Details of the Professional Course in Podcast Design

Start: February 2025
Term: 6 months
Languages: Italian
Format: Blended (Both online and in-person)
Location: Bologna
Coordinator: Valentina Pederiva
Contacts: corsiprofessional@iaad.it

The structure of the Professional Course in Podcast Design has been developed to provide a comprehensive and in-depth overview of the increasingly relevant world of podcasts. It combines lectures, practical workshops, and discussions with professionals on the topics covered, to equip participants with the essential tools for developing the necessary skills.

The course, aimed at teaching how to create a successful podcast, includes the production of a trailer for your own project, allowing participants to immediately apply the skills acquired and solidify them through a learn-by-doing approach.

The faculty, composed of podcasters, screenwriters, sound designers, and producers, will guide participants through the process of creating an audio product, from idea development to studio realization.

A key part of the course will focus on educating participants about sound and its potential, both in the writing and audio direction phases of the product, as well as monetization and the actual production of the podcast, both as an editorial project and as branded content.

Who is it for?

Study Plan

MODULE 1 – The World of Podcasts, from Format to Sound
Introduction to Podcasts: How They Began, Business Models, Formats, and Genres
Podcast Formats: Vertical, Horizontal, Daily
Podcast Genres: Fiction, Non-Fiction, Journalism
The Narrative Structure of Podcasts: Interviews, Monologues, Talks
The Podcast Market: Editorial Series and Branded Series
Sound Design: Thinking Stories Out Loud – Introduction to Sound and Equipment, Basic Setup

MODULE 2 – Working on the Idea
Finding the Idea: Identifying Suitable Stories, Understanding Potentials, and Structuring the Series Researching Sources and Materials
Who Am I Speaking To? Finding the Target Audience and Tone of Voice
Adapting an Idea into a Series: Narrative Structures
Creating Characters, Defining Hosts and Contributions
The Importance of Sound to Empower the Idea

MODULE 3 – Structure and Writing
Building the Story: Identifying Suitable Stories, Understanding Potentials, and Structuring the Series
Writing for Podcasts: The Narrative Structure of a Series and an Episode
The Importance of Sound in Writing: Selecting Audio Sources, Sound Semantics
Branded Podcasts: Writing Narratives for Brands
Interview Techniques: How to Engage the Audience and Interviewees

MODULE 4 – Producing a Podcast
Project Management and Production for Podcasts
Promoting a Podcast Series: Designing Communication for Your Project
Financing a Podcast: Sponsors, Production Houses, and DIY Approaches
Platforms: How Distribution Works
Metrics, Feedback, and Understanding Listening Data
Monetization Prospects