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IAAD. launches the new communication campaign: “Designer Needed”
NEWS!
IAAD. is proud to announce the launch of “Designer Needed”, the new communication campaign conceived and developed by a team of students who responded to and participated in an Open Call dedicated to this project.
For the first time, IAAD. has chosen to rely on its own community to tell its story, believing that no one is better suited than those who experience this reality daily to convey its vision and values.
Under the supervision of Aurelio Tortelli – Strategic Director of the Communication Design Department, and Marco Rainò Artistic Director of IAAD., along with faculty members Isabella Ferraris, Carlo Bordone, and Pamela Pelatelli, the students created a campaign that sparks reflection on the crucial role of designers in contemporary society. The goal is to address diverse needs through design processes that are simultaneously functional, poetic, and responsible.
The campaign’s claim, ” I Am A Designer “, not only strengthens IAAD.’s identity but also emphasizes that the designers the world needs are right here, trained within our school.
The winners behind the selected proposals are: Sofia Billò, Marta Lombardi, Emanuele Luzzi, Francesco Mellano, and Claudia Nobile for the campaign development; while the claim was created by Lorenzo Chiavazza, Claudio Ariel Dal Farra, Matteo Donini, and Samuele Filippelli.
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