MASTER IN MOTORCYCLE Design

PRELIMINARY MODULE

The Preliminary Course will offer instruction in the fundamentals of Transportation Design in terms of historical culture, representational techniques (Design sketching, illustration, digital sketching), 3D modeling and design methodology, as well as specific courses in interior design, exterior design, and motorcycle design. It is intended for students who have previously taken design courses not specific to automotive design.

Each discipline includes an end-of-course exam. The Preliminary concludes with the presentation of a final exterior/interior project.

MASTER MODULE IN TRANSPORTATION DESIGN – MOTORBIKES & INTERACTION DESIGN

The Master’s course will cover subjects related to the design of motorcycles and scooters, beginning with the study of the style, volume and proportions of the bike’s body. Students will create design briefs from which to define a proper strategy consistent with the market and the target brand. The designs will develop from the brief, progressing through the stages of marketing, idea generation, sketching and rendering, to the final presentation of the proposal. 

Significant time will be devoted to designs in the area of sustainable mobility, with the aim of providing a design methodology useful for dealing in a systematic and structured way with the design of transportation conceived to be environmentally, socially and economically sustainable.

Students will also be engaged in making virtual models of their projects, supported by the modeling and rendering course.

Finally, students will learn strategies to properly organize the content of their presentations and portfolios to maximize their visual and communicative effects.

ADMISSION REQUIREMENTS AND PROCEDURES

Preliminary Module

The Preliminary Course in Transportation Design is open to students who are have completed bachelor’s degree programmes in Industrial Design, Automotive Engineering and related subjects; to those who have a post-graduate degree in Industrial and/or Automotive Design, and to candidates who have significant professional experience in the transportation sector.

Admission is subject to evaluation of the application, which must include a cover letter, curriculum vitae and portfolio. IAAD. reserves the right to request that applicants be interviewed in person or remotely, if necessary.

Master Module

Admission to the Master’s programme in Motorcycle Design & Personal Mobility is subject to passing the Preliminary Course in Transportation Design and possessing English language certification at the B2 level or higher.

Students may customize their curricula through participation in competitions, seminars or workshops in order to collect additional credits required for passing the Preliminary Course.

Students with an undergraduate degree in Transportation Design or those with significant experience in transportation or modeling may apply for direct admission to the Master’s in Motorcycle Design & Personal Mobility.

In all cases, admission to the course is subject to approval by the Course Coordinator, based on the evaluation of academic qualifications, professional experience and the portfolio.

APPLICATIONS

Applications for the Master’s programme must include the following documents:

• Curriculum Vitae
• Cover letter
• Portfolio

The Master’s Coordinator will evaluate the received applications.

IAAD. reserves the right to ask the applicant for an additional interview at IAAD.’s offices or remotely, if deemed necessary. The results of the applicant’s request for admission will be communicated by the office of Orientation.

COURSE DELIVERY, ATTENDANCE AND PARTICIPATION

Classes are held Monday through Friday (extra classes may occasionally be scheduled on Saturdays as well), full-time (including lectures, labs, and individual study), with mandatory attendance.

The Master’s in Transportation Design – Motorcycles & Personal Mobility is held in person at Bologna. Individual courses or activities in remote mode may be scheduled.

The course requires the development of a thesis project in collaboration with a partner company. The design phase kicks off with an initial briefing with the company, followed by an intermediate presentation and review meetings with the partner company’s designated designer(s), who are involved until the final thesis discussion. The thesis project of the first edition of the Master’s programme will be carried out in collaboration with an industry leading company.

In order to offer its students the best opportunities on the market for creative professionals, IAAD. manages contacts between its students and the professional world, introducing its graduates to the top businesses in their fields. IAAD. has fostered relationships with companies that has resulted in a regularly updated database of businesses that continuously contact the Institute to find young, talented professionals to fill open positions.

Motorcycle & Scooter Designer

This designer is responsible for the stylistic definition of a motorcycle’s aesthetics, usually working for a manufacturer’s design center or an independent consulting firm.

Bicycle and Transportation Designer

This professional designs and develops vehicles such as bicycles, scooters, and other personal transportation. The position calls for a very versatile professional who can work in the engineering department or design division of a company, or as a freelancer or independent consultant.

3D Modeller and Visual Designer

This work involves the design and definition of 3D models of vehicles, in particular in two-wheelers, in which the surface quality must meet the manufacturing requirements of different materials and vehicle types.

A professional with this level of rendering and presentation skills is capable of working in a variety of fields, even outside of common manufacturing. A 3D modeler and 3D visual designer usually finds employment in the design center of an industry, but could also work in an advertising agency or in any business that works with VR and AR experts.

CTF Designer (finishing and coloring)

A CTF designer intervenes at a particular stage of design, when the combination of materials, colors, fabrics and graphics gives the product the desired look.

This professional is usually sought for the development of specific types of vehicles such as scooters and bicycles, but also for personal devices or vehicles intended for the racing.