IAAD IAAD
Master’s Courses

Master in Transportation Design – AUTOMOTIVE & INTERACTION DESIGN

Master IAAD. in Transportation design

Campus:

Turin

Start date:

PRELIMINARY – NOVEMber
MASTER MODULE – MAY

Duration:

PRELIMINARY – 6 months
MASTER MODULE – 10 MONTHS
Master IAAD. in Transportation design

Traditional visions of design must be revised to integrate new social trends and technical approaches such as sustainability, car sharing, alternative propulsion systems, and autonomous driving. The Master in Transportation Design – Automotive & Interaction Design will offer a broad overview of the latest technical achievements, design trends and environmental concerns so that students can fully understand and apply this knowledge in their professional approach.

Master IAAD. in Transportation design

Traditional visions of design must be revised to integrate new social trends and technical approaches such as sustainability, car sharing, alternative propulsion systems, and autonomous driving. The Master in Transportation Design – Automotive & Interaction Design will offer a broad overview of the latest technical achievements, design trends and environmental concerns so that students can fully understand and apply this knowledge in their professional approach.

detailS OF THE MASTER IN TRANSPORTATION DESIGN – AUTOMOTIVE & INTERACTION DESIGN

PRELIMINARY MODULE
Start date:
November
Duration:
6 months
Language:
English
Format:
full time in person or remotely at IAAD. Torino
Campus:
Turin

MASTER MODULE
Start date:
May
Duration:
10 months
Language:
English
Format:
full time in person at IAAD. Turin
Campus:
Turin

FACULTY
Strategic Director:
Luca Borgogno
Coordinator:
Dario Olivero

Read more

Course Overview

IAAD.’s objective has always been to provide an innovative approach to education. The best path to becoming a Transportation Design professional is to learn from experts in the field. This insight has led IAAD. to become the first Italian university specializing in transportation design.

The design projects done in collaboration between IAAD. and partner companies allows students to put into practice what they study in an environment very similar to what they will encounter in their professional field.

The Master programme’s goal is to provide students with not only comprehensive preparation, but also the ability to develop a vision of the automotive industry’s future.

Students will refine and perfect their modeling and representation techniques in applying them to different areas of design.

They will be challenged to develop their sensitivity to the language of forms, analyze past and contemporary design trends, and research innovative materials and production processes to develop their own design thinking.

There will be particular attention given to interaction design, preparing students to fully understand and use the latest available technology to create and design a logical and effective interaction between the user and the product, to achieve efficient communication. They will research innovative materials and manufacturing processes to develop their design thinking.

Graduates of the Master’s in Transportation Design will be able to contribute creatively to the design society, find solutions to transportation and mobility challenges, and experiment with multiple approaches and techniques to achieve optimal solutions.

Studying with professional designers and participating in projects with partner companies will stimulate students’ creativity and give them insight into the professional environment and experience of the design process.

Why study Transportation Design – Automotive & Interaction Design at IAAD. Turin?

Turin is the undisputed world capital of automotive design and a center of excellence in the international automotive industry. It encompasses the production of the great Italian brands Fiat, Lancia, Alfa Romeo and Ferrari, the design of Giugiaro, Pininfarina, Bertone, the automotive innovation of the Fiat Research Center, the robotic technologies of DEA, Comau and Rambaudi and the innovation of Oxygen (alternative electric mobility), not to mention a huge satellite business that serves not only Fiat, but almost all the major automotive manufacturers in Europe and the world. 

The fact that international design companies choose Turin for their European headquarters demonstrates its importance as a center of design.  

Because of this, the IAAD. Department of Transportation Design has access to a wealth of important partner companies, both public and private, that contribute in the launching of research projects, special lectures, workshops and seminars, company visits, teaching activities and internships.

The IAAD. Department of “Bodywork Architecture” was the first of its kind in Italy when it opened in Turin in 1978. In 2008 it was named in memory of Andrea Pininfarina.

PRELIMINARY MODULEMASTER MODULE
History of vehicle designMarketing
Design Sketching – Digital SketchingExterior Design
IllustrationInterior Design
Car architecture and aerodynamics3D Digital Modeling
3D ModelingPresentation techniques
Transportation Design – Car Interiors & ExteriorsPortfolio
CMF (Color, Materials, Finish)UX/UI Design for Transportation & Mobility – UXTRD
PRELIMINARY MODULE
History of vehicle design
Design Sketching – Digital Sketching
Illustration
Car architecture and aerodynamics
3D Modeling
Transportation Design – Car Interiors & Exteriors
CMF (Color, Materials, Finish)
MASTER MODULE
Marketing
Exterior Design
Interior Design
3D Digital Modeling
Presentation techniques
Portfolio
UX/UI Design for Transportation & Mobility – UXTRD

Faculty of the Master in Transportation Design


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