The Fourth Edition of the Bra-Very Bar at Fuorisalone 2025

NEWS!

Date:
April 7-12

Location:
Basic Village Milano, Via dell’Aprica 12

BRAVERY BAR: DESIGN MEETS PARALYMPIC SPORTS

The BRAVERY BAR returns to Milano Design Week 2025 as a space for dialogue, discussion, and collective growth.

Promoted by IAAD., Accademia Italiana, and SAE Institute – the three Italian schools of the AD Education Group – the project aims to be a meeting point for individuals and ideas, blending design, technology, and inclusion.
This fourth edition, titled “BE AWARE: rethinking paralympic design,” focuses on the relationship between design and limitations, in anticipation of the Milano-Cortina 2026 Winter Olympics and Paralympics. The goal is to explore the potential of design and how it can turn constraints and challenges into opportunities, developing innovative solutions that redefine the relationship between humans and their limitations.

A Bridge Between Sports, Innovation, and Design
Paralympic athletes embody the overcoming of limits through technology, determination, and physical strength. Following this example, the BRAVERY BAR invites the audience to reflect on the concept of limitation not only in sports but also in everyday life. The event will be an opportunity to discuss inclusive design and the potential of technologies applied to tools, spaces, and devices that can enhance both quality of life and sports performance.

From April 7-12, 2025, at Basic Village in Milan, the BRAVERY BAR, in collaboration with Isola Design, will bring designers and paralympic athletes together in an open dialogue of ideas and innovation.

Contributing to the content of this edition is designer, entrepreneur, and documentary filmmaker Danilo Ragona.

An Idea Lab for the Future of Design
With this initiative, IAAD., Accademia Italiana, and SAE Institute reaffirm their commitment to training designers capable of tackling contemporary challenges with a critical and innovative spirit.
The BRAVERY BAR represents a valuable opportunity for students to connect with the professional world, creating synergies with companies and industry leaders.
Events like this demonstrate how design can be much more than a simple aesthetic expression: it can become a true tool for inclusion and progress. The BRAVERY BAR thus reaffirms itself as a lab for experimentation and inspiration, capable of shaping minds ready to transform the future.

BRAVERY BAR activities:

WORKSHOP

EXHIBITION

PODCAST

DANILO RAGONA

Designer turned entrepreneur and documentary traveler, Danilo Ragona has dedicated his life to his personal vision of freedom and accessibility.

Despite an accident that required him to use a wheelchair, Danilo never lost heart and transformed his life into a creative laboratory.

• In 2006, he founded www.abletoenjoy.com, a Made in Italy company that produces and markets a range of innovative design products, including the B-Free Multifunction wheelchair, which won the 2012 ADI Compasso d’Oro Honorable Mention, along with many other international awards.
• In 2015, together with his friend Luca Paiardi, he launched www.viaggioitalia.org, a travel project aimed at exploring and overcoming personal limits—or simply recognizing them.
• In 2017, he founded www.b-free.it, a non-profit amateur sports association promoting social inclusion.
• In 2018, he became actively involved in circular and social economy through the project www.customregeneration.com.

Innovation, technology, customization, identity, beauty, autonomy, and social inclusion are some of the values that define Danilo. He has always used design as a key tool to foster integration and embrace diversity.

BRAVERY BAR – Be Aware: Rethinking Paralympic Design is an event organized within the framework of the NIMI Project – The New Intelligence of Made in Italy, funded by the European Union’s Next Generation EU (NGEU) for the internationalization of higher artistic and musical education institutions (AFAM) in accordance with the National Recovery and Resilience Plan (PNRR) MISSION 4 COMPONENT 1 – INVESTMENT 3.4 SUB-INVESTMENT T5 – CUP: H37G24000080001
NIMI Project – The New Intelligence of Made in Italy