“Quindi non compro effettivamente niente…”
By: Asia Bonacorsi
Genesis, the rediscovered space
by: Marta Pasciuti
Campus:
IAAD. Torino
Course:
interior design
Year:
2021/2022
Marta Pasciuti
The “Genesis, the rediscovered space” project stems from the collaboration with Maatroom, a Turin-based clothing brand that is characterized by order, rigor and synthesis, and involves the relocation of the showroom/atelier to Via dei Mille, right in the center of Turin. The site is arranged on three levels: on the ground floor there is the exhibition space, on the second floor the customer meeting area and kitchen, and on the second floor the workshop/atelier.
Generating the design is the very identity of Maatroom: volumes, asymmetries, sharp cuts, prevalence of colors-non-colors, such as white and gray. Following the brand’s poetics, the aesthetics remain intentionally silent and non-invasive: the intent is to create a physical and perceptual experience, using reflective materials and steel that allow the spotlight to shine on the garments on display.
A process of reduction that results in a space in which to explore light and shadow, a blank canvas designed to display, examine, touch and feel.
Final project
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