Undergraduate Course in Transportation Design

Educational Objectives

The shift to autonomous systems, renewable energy, the circular economy, demographic changes and the interaction between man and machine are some of the phenomena that are transforming the automotive industry and at the same time offer great opportunities for future transportation designers.
The aim of this course is to train a generation of new designers who can seize the opportunities offered by this rapidly changing environment – passionate problem solvers focused on the future and on the development of creative solutions.

A Car Designer who possesses stylistic and design skills along with a knowledge of ergonomics, material technology and marketing and communication is able to develop multidisciplinary projects that involve sustainable mobility, personal transport and advanced design, to meet the mobility needs of the future.
The curriculum emphasizes the importance of artistic foundations: manual and digital drawing and sketching, graphics and 3D modeling. From this starting point, artistic and technical skills are expanded upon and refined in a way that develops the student’s personal creativity and independent thinking.

Students acquire both the skills and the mentality to operate as strategic figures in an increasingly diversified field where employment opportunities are no longer limited to car manufacturing but include startups, delivery companies, and public transportation companies that operate on a global scale.
IAAD.’s roots in cities such as Turin and Bologna, the two main centers of the Italian automotive and motorcycle industries, offer students the opportunity to make contact with the real international community of transportation design.

This first introduction to the working world is supported by the professors, who are well-established professionals in their fields, and by numerous collaborations with leading companies that IAAD. has developed over the years.